When moisturising your face, it would be hard for eye area not to also receive some hydrating benefits, but unfortunately the amount received is not enough. The skin around the eye area is 10 times thinner than the skin on the rest of your face making the eye area susceptible to ageing up to 30 percent faster. Blinking, crying, and squinting can take its toll and result in the development of fine lines, and crow’s feet around the eye’s creases, which can become increasingly more noticeable if the eye area is not suitably hydrated and protected.
The Virginia Williams recommendation to slowing down the ageing process, whilst managing the sensitive nature of the eye area, is to use targeted eye creams, particularly focusing on preventative ageing in addition to reducing any visible signs of ageing. Preventative ageing aims to improve elasticity and firmness in the skin around the eyes by stimulating production of collagen where it matters – in the deeper layers of the epidermis. You need eye creams with active ingredients to penetrate the skin. Retinol, Vitamin C, and peptides are the best ingredients you can use to slow down the ageing process of the eye area, whilst also protecting them from free-radicals which break down the collagen and elastin in our skin, and result in wrinkles.
For optimum results, it’s important to apply your eye cream twice daily. When applying your prescribed cream, begin by taking a pea-sized amount for both eyes onto your ring finger. Pat and smooth the cream, working it from the corners to the outside of the eye, all the way up to the brow bone.
Formulated to address fine lines and wrinkles, puffiness, dark circles, and dehydration. Due to the retinol, use on alternate evenings during the first 2 weeks, if using this product for the first time.
The Image MAX Stem Cell Eye Creme is a cosmeceutical strength eye cream containing the maximum amount of peptides and stem cells to correct, repair and feed the skin around your eyes. Image has formulated the Max Stem Cell Eye Cream to fill wrinkles, promote collagen production, prevent fine lines and wrinkles, and protect your skin’s DNA.