In your 30s/40s? Time to get smart with your skincare

In your 30s or 40s? Time to get smart with your skincare

First thing’s first…

 

Let’s get one thing straight: to be able to grow old is a blessing, not something to dread.

Our bodies work hard all the time to renew themselves – an amazing fact that most of us never stop to consider, let alone celebrate. And it gets harder for our bodies to do that as we get older, which is why healthy living is so important.

Instead of thinking of anti-ageing investments as a desperate attempt to turn back the clock, it’s time to start thinking of it as part of a holistic effort to assist our body’s self-renewal process. Thankfully there are entire skin care ranges that do all the hard work for us: we just have to pick the right one!

 

How do I know if my skin is ageing?

 

The visible signs of ageing range from wrinkle formation and fine lines to loss of skin tone, dehydration and pigmentation. Some of those are genetic (thanks, Grandma!) and others are environmental.

The number one cause of skin ageing? Daylight. That’s right: sunlight, grey light, and UVA light. It’s actually the worst during winter, because most folks assume that cloud cover equals zero risk. Not true! SPF is still needed in your moisturiser during those winter months.

Within hours of unprotected exposure to ultraviolet (UV) light, a chain of chemical reactions causes your skin to stop producing new collagen (it’s collagen that keeps your skin firm and plumped). In addition, oxygen ions & free radicals are formed as a natural by-product of the normal metabolism of oxygen, but the amount of free radicals can increase dramatically when under environmental stress, damaging your skin cells and causing skin to show signs of ageing.

 

How can I stop my skin from ageing?

 

To protect your skin against superficial fine lines, wrinkle formation, hyper-pigmentation and lack of skin tone, applying antioxidants topically to your skin is the best line of defence.  Vitamin C & E are powerful antioxidants. When used as prescribed, along with sunscreens, they protect our skin cells before free radicals attack.

Dermalogica created the AGE Smart range to help those who were starting to notice small visible signs of ageing.  Dermalogica, who already had an excellent reputation for treating 20-something skin, needed a new range with antioxidants, peptides, richer moisturisers and serums to cater for those in their 30s and 40s. Their extensive research led them to develop a range now consisting of 16 products, to maintain a youthful complexion for longer and help the skin to renew itself more effectively.

This month on VW Skincare, if you spend £60 or more on Dermalogica products, we’ll throw in an AGE Smart trio gift set worth £36 for free! Here are some of our favourites from the range to get you started (click the image to visit the shop!):

 

Dermalogica AGE Smart power firm

Dermalogica AGE Smart power firm

Dermalogica AGE Smart Multivitamin power recovery masque

Dermalogica AGE Smart Multivitamin power recovery masque

Dermalogica AGE Smart Multivitamin thermafoliant

Dermalogica AGE Smart Multivitamin thermafoliant

Dermalogica AGE Smart dynamic skin recovery

Dermalogica AGE Smart dynamic skin recovery

Dermalogica AGE Smart overnight repair serum

Dermalogica AGE Smart overnight repair serum

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